Effortless Style: A more casual spin on our favorite women’s clothing


A More Relaxed Lifestyle and Easy Dressing

Over the past few months, we have made adjustments to every part of our lives, and our wardrobes are certainly no exception. When Town & Country first reopened in May, we heard several customers say, “I’ve just been wearing sweatpants or workout clothes, what can I wear that feels like that?” Dressing has gotten more casual and comfort-oriented over the past few years anyway, but the pandemic-influenced style crossed the line into sloppy dressing for many of us. I think we all quickly realized that even when we were really staying at home all the time, you feel much better if you look better. As a result, our designers have put much more thought into comfort dressing, but in a way that can still be chic and sophisticated. Several of our designers are featuring jersey knit lantern pants, fuller than a skinny leg, and gathered at the bottom, so they truly are as easy and comfortable as sweatpants, but so much better looking. A jersey legging is also just as easy to put on as an athletic legging but looks like you put in so much more effort. In my opinion, an athleisure-inspired looks much more put-together and grown-up than actually wearing your work-out clothes everywhere you go. Soft cottons, jersey knits, flannel, and soft lightweight sweater feel great against the skin, and are easy to throw on and layer in the cooler months.

Fall Updated from our Favorite Designers, Sympli, Renuar, Kozan and more!

Foxcroft added some brushed flannels to their line that are absolutely heavenly against your skin. The fun prints and tie dyes that are being shown are perfect for everyday wear and won’t make you feel overdressed if you are just running errands. XCVI and Isle both did tie-dyed combos featuring this season’s ubiquitous olive green, and XCVI paired theirs with a soft, cozy sweater-knit vest that is perfect for our climate. Jersey basics can be thrown on with tennis shoes for everyday wear, but you can easily change you shoes and jewelry and be ready for a zoom meeting or cocktails on a friend’s deck. Sympli is a long-time favorite of ours that has mastered a mix-and-match dress up or down aesthetic, and Kozan and Chalet are quickly becoming go-to lines for an easy chic look as well.  Since get-togethers for special occasions have gotten smaller, less formal venues are continuing to become more and more popular, and our customers are seeking out dressier separates, such as hand-dyed silk kimonos and ponchos that convey a look that is special but effortlessly chic instead of stiff or fussy. The pieces that I dye by hand for the store are one-of-a-kind so they have a special, unique feel and are breezy and fluid enough to be comfortable and fun to wear. The beauty of these pieces is their ability to look equally at home with nicer pants or your favorite pair of comfy jeans. Another must-have is the lightweight cashmere topper from InCashmere that can go on over absolutely anything. Renuar blouses have always been a staple in all of our closets, and are easy to throw on and immediately look put-together, and they can be washed and hung to dry with no ironing or steaming. Renuar always comes out with a few new styles and colors each season, and they can take you from Zoom call, to a restaurant or friend’s pation with ease. Most of our lives have returned to a somewhat-normal, busy state, and we want to be able to look and feel great without spending too much time or sacrificing comfort. We’ve gotten somewhat used to dressing for our new normal and finding a sense of effortless style might be a silver lining for us all.

Excited for Patio Weather and Entertaining at Home!

In the South, part of returning to a more normal lifestyle is being able to entertain outside. We are super excited that it is finally feeling like patio weather! We recently had a staff cocktail party at one of our houses, and really enjoyed test-driving our new fall wardrobes! It’s great to be able to get together with a small group of close friends and relax in some new fall outfits! I have started making new handmade wine glasses and serving pieces, since we are all so much more focused on entertaining at home. They make great one-of-a-kind holiday gifts too! We sampled some treats that we’ll be carrying for the holidays too, like Mama Geraldine’s cheese straws. We all felt great in easy-to-wear and easy-to-care for separates that let us enjoy those treats without worrying about our clothes, which can all be easily washed and worn again. The fabrics we carry are generally very light and easy to layer, so they are great for days that are cool in the morning and evening but warm up in the middle of the day, and we were all able to be comfortable in the afternoon sun, but also enjoy a fire as the evening cooled down. If you have any upcoming get-togethers or are just ready to relax on your porch in the cooler fall weather, we have you covered. We are glad to be returning to normal with a new outlook on effortless dressing, and we are here to help you find your new favorites.